Daily time spent using various media and devices in Indonesia Q3 2023, by activity

As of the third quarter of 2023, Indonesians spent an average of around 7 hours and 38 minutes on the internet. Meanwhile, they spent an average of 3 hours and 11 minutes on social media every day. These figures show how the internet has been well incorporated into the daily activities of the population in the country. 

 Internet accessibility in Indonesia 

  With the Internet penetration rate in Indonesia at around 70 percent, the country is emerging as one of the largest online markets in Asia. The majority of the Indonesians were mobile internet users. This may be due to the affordability and user-friendliness of the mobile devices that are available in the Indonesian market.

 Embracing the online world

    The accessibility and affordability of internet data plans made it easier for Indonesians to be more active on social media. As of the third quarter of 2021, Whatsapp and Instagram were the leading social networks in terms of user penetration in Indonesia. In addition, almost every internet user in the country watched videos online and listened to music streaming services, which were the most cited online activities Indonesians did on their smartphones.